How Pocket Aces built and sold an online media business

Founders Aditi Shrivastava and Ashwin Suresh talk about what it takes to run a content business in India, media valuations and their decision to sell the company.

This interview is part of a series called Chasing Outcomes.

In the two decades of India’s startup tapestry, success stories have come in different shapes and sizes. But in the day-to-day of startup coverage, these often get ignored. As an entrepreneur says in this series: “People laud or congratulate a very high fundraise much more than they would an outcome.”

So, this series is our attempt to document some of the most diverse startup outcomes and answer a few basic but important questions: what is a good result, should you sell your startup, is there a right time for it, …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet