Nykaa needs to up its fashion game

The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.

10 February, 202512 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

The curious case of Deepak Ravindran and KiranaPro

Turns out the recent hack at the grocery delivery startup is just the latest in a string of bizarre events that do little to dim its appeal for investors.

Internet
Story image

Five ways Zepto is deceiving you with dark patterns

The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.

State of the Unicorns
Story image

India’s pre-owned vehicle startups fail the internet business test

We look at Spinny, a unicorn, to demonstrate how the used-car business is a graveyard of ideas pretending to be internet-first or internet businesses only to realize years later that the soul of the business lies in brick and mortar.