Oversize #22: Why Genesys Cloud is an attractive proposition for Indian businesses

Abhishek Baxi

12 April 2021

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It’s been a problem that’s cried out for a fix for the longest time. Organizations in highly regulated industries in India—with stringent compliance and data sovereignty requirements—have not been able to tap one of the industry’s leading contact centre as a service, or CCaaS, platforms.

CCaaS solutions are essentially used by customer service and telemarketing centres, employee service and support centres, help desks, and other types of structured communications operations commonly referred to as “call centres”.

That changes now. Last week, Genesys launched new cloud capabilities in India, allowing businesses to deliver digital-first customer experiences using its Genesys Cloud, an all-in-one, specialized CCaaS platform.

The in-country cloud deployment—via Amazon Web Services Mumbai region—from the global leader in cloud customer experience and contact centre solutions will enable businesses to keep their interactions and data located within

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