Pammi aunty’s Meesho
The six-year-old social commerce platform just hit a valuation of $2.1 billion, largely on the strength of its fashion category. Will its quest for multiple revenue streams work?

Why read this story?
Editor's note: So there Meesho was, passed up by one of the leading funds in India. Not once. Twice. Not because the fund didn’t believe in the company. Simply because they didn't understand it. The year would have been 2016, or perhaps 2017. Meesho was still an unknown entity, and the obscurity of its business was evident from the fact that it got overlooked or rejected by many like our leading fund. For the longest time, there weren’t any takers for Meesho. And then, a couple of years on, impressed by Meesho’s numbers, there were many. At one point, the social commerce company raised three rounds of funding in just about 12 months. In 2019, it became the first investment ever made by Facebook in India. It was backed by Prosus Ventures (formerly Naspers Ventures), by the US-based Knollwood Investment, and by Sequoia Capital India, the local arm of the Silicon Valley-based venture capital firm. Eventually, the aforementioned leading fund too bought into the Meesho story. That’s a cap table that would put anybody to shame. Cut to 2021, and here is …
More in Internet
You may also like
Why SoftBank has shunned India
For one of the world’s largest and shrewdest investors to entirely skip putting money in the country is a sign of how quickly the nature of the Indian startup ecosystem has changed.
Can Meesho’s value-commerce playbook pass the IPO test?
The ecommerce platform will be hard-pressed to justify its estimated $7-8 billion valuation—up nearly 2x from just 10 months ago—at a time of ho-hum growth and flagging profitability.
Why India needs clearer laws on who owns a celebrity’s image
Recent Delhi High Court orders protecting Aishwarya Rai Bachchan and others show the gaps in India’s legal framework. In the absence of clear laws, how far should celebrities be able to control their name, image and voice?







