Pammi aunty’s Meesho

The six-year-old social commerce platform just hit a valuation of $2.1 billion, largely on the strength of its fashion category. Will its quest for multiple revenue streams work?

So there Meesho was, passed up by one of the leading funds in India. Not once. Twice. Not because the fund didn’t believe in the company. Simply because they didn't understand it. The year would have been 2016, or perhaps 2017. Meesho was still an unknown entity, and the obscurity of its business was evident from the fact that it got overlooked or rejected by many like our leading fund.

For the longest time, there weren’t any takers for Meesho. And then, a couple of years on, impressed by Meesho’s numbers, there were many. At one point, the social commerce …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet