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The on-demand logistics startup is a rare success story in a fragmented industry that has seen many others shut shop or struggle.


A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?