What’s holding up a Swiggy-Zomato merger?
It is no secret that the two companies have been talking for forever now. But they just might have waited too long

There shouldn’t be any ambiguity about this. This story in particular is an exploration on the subject of consolidation, which for the most part has been playing out in India’s foodtech business. 

For almost the whole of last year, there have been constant rumours and reports of constant conversations between Zomato, one of the oldest foodtech companies in India, going back almost a decade, and Swiggy, the Bengaluru-based delivery startup, which for the last five years or so has been the country’s most promising food delivery company.

For those of you who haven’t kept up with the sector, let’s sum up the details. Zomato and Swiggy have been chatting with each other about a merger. Talks have been on, off, on and off. But constant. And while this is something that is acknowledged in private, publicly both companies have

What our readers say
Why subscribers love The Morning Context
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
Become a TMC member
Sign up now and get free access to our starter collection.