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What’s holding up a Swiggy-Zomato merger?

It is no secret that the two companies have been talking for forever now. But they just might have waited too long

The Morning Context team

08 January 2020

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There shouldn’t be any ambiguity about this. This story in particular is an exploration on the subject of consolidation, which for the most part has been playing out in India’s foodtech business.

For almost the whole of last year, there have been constant rumours and reports of constant conversations between Zomato, one of the oldest foodtech companies in India, going back almost a decade, and Swiggy, the Bengaluru-based delivery startup, which for the last five years or so has been the country’s most promising food delivery company.

For those of you who haven’t kept up with the sector, let’s sum up the details. Zomato and Swiggy have been chatting with each other about a merger. Talks have been on, off, on and off. But constant. And while this is something that is acknowledged in private, publicly both companies have

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