The founder split and culture shift at Udaan

The B2B e-commerce startup has in the past year seen two co-founders step back entirely, top-level churn and looming competition from Reliance.

For months now, two of the three co-founders at celebrated B2B e-commerce startup Udaan have been missing in action. According to four people in the know, former Flipkart executives Amod Malviya and Sujeet Kumar have entirely moved away from operations, though they remain on the board.

The six-year-old Udaan is now completely being run by their co-founder, Vaibhav Gupta, another Flipkart alum. Gupta took over as CEO of Udaan in September last year, before which  the startup was jointly run by the three founders, with no one chief executive. By design, decision-making was meant to be decentralized, with Malviya leading …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Dubai