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Data brokers are ready to sell sensitive personal information of millions of Indians to anyone who is willing to pay, no questions asked.

We don’t know P from Faridabad. But we do know she bought a red Hidesign handbag on Amazon for Rs 5,196 in cash. She did not apply any coupon for the purchase, getting only a 20% discount on the sticker price. In Hyderabad, C has an active Netflix Premium account and prefers it to Amazon Prime. And then there’s H from Aurangabad. His last order on Zomato was 200 grams of khatta dhokla from Sigdi Restaurant for Rs 242.
These three people (we’ve chosen to keep their identities under wraps) are among the thousands of others whose likes and dislikes …