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Detailed stories on technology startups, business and economic current affairs.
Not too long ago, several firms set out to bring neighbourhood stores online, hoping to fix pandemic-disrupted supply chains. Today, there’s a pervading sense that they misread the market.

Note: This is the fifth story in a series where The Morning Context is doing deep dives into sectors where the Indian venture capital hypothesis has failed to live up to the hype.
Over the past two decades, VC firms of all varieties have sold the India story to a whole host of institutional investors across the world. Several sectors have been packaged together, from e-commerce and education to real-money gaming, classifieds and short video, to create this powerful idea that a market of a billion Indians is ripe for consumption, technology disruption and wealth creation. Where pouring VC funds …
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
A churn in venture capital collides with the fear of missing the AI wave, while the Ajay Singh-led airline’s recurring crises raise deeper questions.
Its acquisition of Kirana Club signals an attempt to find a new growth engine, but grocery retail has been a challenge for even well-funded players.