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The grand idea of bringing day-to-day healthcare online has been a spectacular failure. Billions were invested but little got built.


A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
The screenless fitness band has turned into a Gulf-wide phenomenon—powered by regional capital, health culture and a tech-savvy consumer base.
The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.