The tragedy of OYO’s hotel partners

Hotel owners across India have had enough of OYO’s bait-and-switch tactic. They are mobilizing to take the company to task.

The man is a part lament, part frayed nerves.

At the other end of the phone, his voice is measured. He says he wants to tell his story but doesn’t want to invite trouble. OYO has already put him through a lot, and he is hoping for some resolution soon. “I can tell you what happened, but don’t use my name,” he says. 

Okay.

The man is the owner of a small budget hotel in Pune. An elderly gentleman, 62 years old, he thought it’d be nice to have a stable, decent income as he nears retirement. “And now I …

Author

Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.

Editor-in-chief

ashish@mailtmc.com

London