Townhouse idea is dead but Oyo’s plots live on

If this was a crime thriller we’d say OYO is using the pandemic to hide bodies. Except this is a story of a desperate startup that drank too much of its own Kool-Aid.

If you are coming into this story for the first time, I’d recommend you read Part 1, where we closed the piece on this cliffhanger:

Much of this is by design, said the OYO executive mentioned earlier. “There are a lot of changes taking place at the company,” he said. “Think of it as a second life for OYO, where they are using this pandemic to rid themselves of all of their sins. Thousands of people across operations have been let go. Contracts with partners, many of which were signed at high leases, are being cancelled, saying this is …


Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.