Twitter Blue is a smarter move than some might think

Twitter has gone freemium.

Admittedly, it’s in a small, very limited fashion. Yesterday, the social media platform officially announced the long-rumoured Twitter Blue subscription, which essentially unlocks additional features for users willing to pay for them.

The initial response from many users seems to be largely sceptical, mainly because of the limited set of added features that a Blue subscription brings. From Twitter’s official blog post, here they are:

  • Bookmark Folders (the ability to arrange your bookmarked tweets into separate folders, e.g. “Jokes”, “Politics”, “Crazy people”)
  • Undo Tweet (the option to cancel or “undo” your tweet up to 30 …

Author

Pranav S.

Pranav is a co-founder at The Morning Context and leads our edit team. He has previously worked as a writer and editor at The Ken and Mint, where he worked on business news from tech to banking to deals. At The Morning Context, he helps manage editorial operations, edits and commissions long-form stories, and writes at the intersections of technology, business and finance.

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