Twitter Blue is a smarter move than some might think

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Editor's note: Twitter has gone freemium. Admittedly, it’s in a small, very limited fashion. Yesterday, the social media platform officially announced the long-rumoured Twitter Blue subscription, which essentially unlocks additional features for users willing to pay for them. The initial response from many users seems to be largely sceptical, mainly because of the limited set of added features that a Blue subscription brings. From Twitter’s official blog post, here they are: Bookmark Folders (the ability to arrange your bookmarked tweets into separate folders, e.g. “Jokes”, “Politics”, “Crazy people”)Undo Tweet (the option to cancel or “undo” your tweet up to 30 seconds after hitting post)Reader Mode (a different way to view tweet threads, basically making it more like a flowing series of paragraphs)Other stuff (Twitter didn’t really go into detail), including customizable theme colours for the app, and custom app icons on mobile, plus “dedicated subscription customer support” The company is rolling Blue out in Canada and Australia alone as a beta of sorts. It’s priced at C$3.49 per month and A$4.49 per month, respectively, in the two countries. Enterprising users have checked …