Uncovering a Rs 1,500 crore multilevel marketing scam that just won’t die
Three years ago, IndusViva Health Sciences got into massive trouble with the law enforcement authorities for allegedly duping customers. The comeback of the direct selling company is both intriguing and worrying.
11 July, 2024•11 min
0
11 July, 2024•11 min
0
More in Internet
Internet
India made Truecaller a tech behemoth. Now it is slowly stifling the company
For over a decade, the Swedish caller ID company thrived on India’s lightly regulated digital ecosystem. Now, it faces some existential questions in its largest market.
You may also like
Internet
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Internet
Is Gen Z reshaping the online shopping experience?
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
Internet
Freeskout and the larger problems around influencer marketing
After a promising start, the four-year-old company has run out of money, laying bare the limitations of the influencer marketing industry.
