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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Three years ago, IndusViva Health Sciences got into massive trouble with the law enforcement authorities for allegedly duping customers. The comeback of the direct selling company is both intriguing and worrying.
This article is part of a series called Scam Season—a series where The Morning Context documents the unethical, unsafe and fraudulent aspects of tech businesses in India.
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In 2021, the multilevel marketing company that sells health and wellness products suffered a big blow. Co-founders—CEO Abhilash Thomas and chairman C.A. Anzar—were reportedly arrested along with 22 others by the Cyberabad police’s Economic Offences Wing in connection with a Rs 1,500 crore ($179.5 million) scam. In this case, over Rs 66.3 crore ($7.9 million) of the company’s money held across multiple bank accounts was frozen.
Cut to 2024. The decade-old company …
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
After a promising start, the four-year-old company has run out of money, laying bare the limitations of the influencer marketing industry.
