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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Three years ago, IndusViva Health Sciences got into massive trouble with the law enforcement authorities for allegedly duping customers. The comeback of the direct selling company is both intriguing and worrying.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
After a promising start, the four-year-old company has run out of money, laying bare the limitations of the influencer marketing industry.
