Uncovering a Rs 1,500 crore multilevel marketing scam that just won’t die

Three years ago, IndusViva Health Sciences got into massive trouble with the law enforcement authorities for allegedly duping customers. The comeback of the direct selling company is both intriguing and worrying.

This article is part of a series called Scam Season—a series where The Morning Context documents the unethical, unsafe and fraudulent aspects of tech businesses in India.

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In 2021, the multilevel marketing company that sells health and wellness products suffered a big blow. Co-founders—CEO Abhilash Thomas and chairman C.A. Anzar—were reportedly arrested along with 22 others by the Cyberabad police’s Economic Offences Wing in connection with a Rs 1,500 crore ($179.5 million) scam. In this case, over Rs 66.3 crore ($7.9 million) of the company’s money held across multiple bank accounts was frozen.

Cut to 2024. The decade-old company …

Author

Sethu Pradeep

Sethu writes on all things technology at The Morning Context. He previously worked as a senior sub-editor at Indian Express.

Writer

sethu@mailtmc.com

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