Freeskout and the larger problems around influencer marketing
After a promising start, the four-year-old company has run out of money, laying bare the limitations of the influencer marketing industry.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
Fintech Hala’s new millions
One of the largest-ever funding rounds among the Middle East startups, Carrefour’s latest exits and other updates from the week.
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Why Dhruv Rathee’s unremarkable AI platform may still succeed
Launched at the same time as ChatGPT Go, the YouTuber’s AI aggregation platform doesn’t bring anything new to the table. But it could leverage his online influence and India’s growing AI market.