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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
After a promising start, the four-year-old company has run out of money, laying bare the limitations of the influencer marketing industry.
The founder of a consumer brand was shocked to see an influencer who was supposed to promote his company’s products turn against the brand.
According to this founder, some influencers initiated a negative narrative by publicly criticizing the brand for non-payment. He had made upfront payments to an influencer-tech company called Freeskout for a brand campaign involving approximately 400 influencers. However, the company executed the campaign for only half the number of influencers before it started flaking. Over the past few months, he says, all the individuals he was speaking with at Freeskout have left the startup, leaving him in …
The UAE is looking at its first public listing of the year while Egypt just delivered a big one; OpenAI’s bugging accused has ties to Saudi Arabia; and other updates from the week.
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
A churn in venture capital collides with the fear of missing the AI wave, while the Ajay Singh-led airline’s recurring crises raise deeper questions.
