What Mamaearth got right
The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?
7 December, 2022•10 min
0
7 December, 2022•10 min
0

More in Internet
Internet
Is the cross-border payment aggregation wave here to stay?
Firms like Razorpay and Pine Labs are eyeing the lucrative international remittances market with their newly received cross-border payment aggregator licences. The opportunity, albeit large, is not without challenges.
You may also like
Internet
FabHotels pivoted to corporate travel for survival. Can it grow?
The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.
Business
Infra.Market is a hamster wheel looking at a make-or-break IPO
The construction material supply firm’s scale and profitability may appear shiny, but hide a stark truth. Its use of equity to fund working capital is playing with fire when bigger fish are eyeing its business.
Internet
The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.







