The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?
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India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
The Punjab-based maker of the popular Lahori Zeera is not even a decade old, but its numbers are better than much older rivals. What’s the story?