Beneath the shiny exterior is a funding crunch, abused salespeople, misguided parents and weak unit economics.
before breaking for the lunch, ensure everyone is at 4 bookings
No one will leave for lunch without meeting me
After 7pm, if i see anyone on break, you will be suspended from next day, its our session time and you have no sense of responsibility
No need to report to office from tomorrow
Say no to follw up
Let’s not leave any cx available at hand without closing.
Need you all to be super aggressive.
These are snippets from some conversations between managers and salespeople at Byju’s offices in Bengaluru.
Swearing is common. Shouting is the permanent background score. Managers openly threaten to make a salesperson—business development associate, or BDA, in corporate speak—“suffer” and with other consequences, including asking the human resources department to put them on performance watch, if they don’t toe the line.
Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.