What ails Mamaearth?

The beauty and personal care company put up a remarkably poor show in its latest quarterly earnings. A macro consumption slowdown has led to some belated soul-searching.

17 November, 202416 min
0
What ails Mamaearth?

You may also like

Internet
Story image

Kama Ayurveda’s patient growth has not reaped the crop it hoped for

The Delhi NCR-based brand is a leading homegrown player in India’s luxury beauty market. Yet, it struggles to close a 3x revenue gap with bigger rival Forest Essentials or make profits after a two-decade-long run.

Internet
Story image

India’s beauty market has no barriers to entry, just steep mountains to climb

Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.

Internet
Story image

The surprising decline of SUGAR Cosmetics

The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.