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Detailed stories on technology startups, business and economic current affairs.
The Gurugram-based company has managed to gain a considerable foothold in a fiercely competitive industry. We look at its playbook.

Editor's note: The venture capital investor still regrets it. It has been four years since he looked at Country Delight, met its founders, tried the products and went through its financials. But at the time, he couldn’t invest in the dairy startup that is known for its farm fresh milk delivery and that was last valued at $615 million in May this year. “It was such a miss,” he says over a phone call. It is not often that you hear a venture investor pine over a foregone opportunity that is not a tech startup in a hot sector. In this case, it seems he may have good reasons for his regret. Country Delight has been around for more than a decade now. The Gurugram-based company is essentially a subscription-based direct-to-consumer dairy brand—though it’s expanded more recently to delivering staples such as bread and fresh produce along with milk in the morning. It owns everything from its app to logistics to sourcing relationships with local farmers, and after years building a reputation as a premium milk brand in Delhi-NCR, has mushroomed in …
The Gurugram-based company has managed to gain a considerable foothold in a fiercely competitive industry. We look at its playbook.

Editor's note: The venture capital investor still regrets it. It has been four years since he looked at Country Delight, met its founders, tried the products and went through its financials. But at the time, he couldn’t invest in the dairy startup that is known for its farm fresh milk delivery and that was last valued at $615 million in May this year. “It was such a miss,” he says over a phone call. It is not often that you hear a venture investor pine over a foregone opportunity that is not a tech startup in a hot sector. In this case, it seems he may have good reasons for his regret. Country Delight has been around for more than a decade now. The Gurugram-based company is essentially a subscription-based direct-to-consumer dairy brand—though it’s expanded more recently to delivering staples such as bread and fresh produce along with milk in the morning. It owns everything from its app to logistics to sourcing relationships with local farmers, and after years building a reputation as a premium milk brand in Delhi-NCR, has mushroomed in …
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.