Why Pristyn Care is losing favour with doctors and hospitals

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Editor's note: On a Monday morning earlier this year, A was scheduled to perform haemorrhoid surgery on a 50-year-old man. For a few weeks, the patient had been experiencing bleeding and painful bowel movements, and he had eventually reached out to the online surgery care platform, Pristyn Care, for treatment. In initial consultations with the Pristyn Care team, for whom proctology cases are a regular affair, the patient had been told he’d need surgery. But a day before the procedure, during a pre-op consultation with the patient, A realized that surgery wasn’t really required and that the problem could be treated with medication.  It should have been a simple decision for the doctor, who is in his early 40s and has been practising for about 15 years. Instead, he was at a crossroads. Cancelling the surgery would jeopardize his ties with the company. It had only been a couple of months since he’d joined Pristyn Care, during which he’d conducted about 10 procedures. The brief when he joined was clear: The more surgeries he’d perform, the more leads he would get. The …