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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Founder Suhasini Sampath talks about how she built her health foods startup, why she decided to sell and what she learned along the way.
Editor's note: Suhasini Sampath hasn’t done things the way you’d expect her to. She doesn’t say things that you’d expect her to say either. As the founder of Yogabar, which sells health foods—bars, muesli, peanut butter, trail mixes—she still says, “Health as a pitch exists, health as a business has ways to go.” Sampath started Yogabar with her sister Anindita eight years ago, at a time when food startups were all the rage. Big venture capital money went to quite a few companies that were looking to disrupt food giants across the country. There were juices, beers, dairy, ready-to-cook and, of course, food delivery. Amid this frenzy, Sampath took a more measured approach, raising about $12 million in eight years. “I couldn’t sell a Rs 1,000 crore story where there is only a Rs 200 crore story. I know we hear a lot of exaggerated stories, but that doesn’t work for me because the math has to work, always.” That’s just one aspect of Sampath’s atypical trajectory. Her cap table has only two venture capital names—Fireside Ventures and Elevation Capital. It took …
Founder Suhasini Sampath talks about how she built her health foods startup, why she decided to sell and what she learned along the way.
Editor's note: Suhasini Sampath hasn’t done things the way you’d expect her to. She doesn’t say things that you’d expect her to say either. As the founder of Yogabar, which sells health foods—bars, muesli, peanut butter, trail mixes—she still says, “Health as a pitch exists, health as a business has ways to go.” Sampath started Yogabar with her sister Anindita eight years ago, at a time when food startups were all the rage. Big venture capital money went to quite a few companies that were looking to disrupt food giants across the country. There were juices, beers, dairy, ready-to-cook and, of course, food delivery. Amid this frenzy, Sampath took a more measured approach, raising about $12 million in eight years. “I couldn’t sell a Rs 1,000 crore story where there is only a Rs 200 crore story. I know we hear a lot of exaggerated stories, but that doesn’t work for me because the math has to work, always.” That’s just one aspect of Sampath’s atypical trajectory. Her cap table has only two venture capital names—Fireside Ventures and Elevation Capital. It took …
Pricing constraints and uncertain daily-use demand cast doubt on instant help’s ability to replicate quick commerce.
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
Pricing constraints and uncertain daily-use demand cast doubt on instant help’s ability to replicate quick commerce.
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
