audio
6 ARTICLES
boAt won Indian audio—now how far can it go?
Both the cynic and the optimist will find plenty to suit their arguments in the company’s draft IPO prospectus.
03 Feb 2022
The Aarti Tikoo case and Indian edtech’s new lobby
Twitter’s flip-flop with moderation and Indian edtech’s sudden enthusiasm for self-regulation.
14 Jan 2022
boAt on song, but will it rock the desi beat?
The homegrown audio and wearable products brand has tasted success and raised $100 million in funding recently. The question is whether it will manage to keep competition at bay, decouple from China and ride the made-in-India wave.
19 Jan 2021
Where is the money in podcasting?
The podcast craze has finally hit India, but the question of revenue is uncomfortable for many. We get into the details.
12 Mar 2020
Bose in the age of streaming
The sound equipment manufacturer is facing the music in all but Asian markets. Will India be kind?
28 Jan 2020
The Spotify playlist in India
Spotify is one of the last to enter the music streaming party here. Does its game plan make sense?
29 Oct 2019