Spotify is one of the last to enter the music streaming party here. Does its game plan make sense?
India has more than 10 music streaming companies competing against each other. But you’d be hard pressed to tell them apart.
The content is alike. A library of millions of songs, with the top 20-30 trending tracks driving about 70-80% of the consumption. Most, like Times Internet-owned Gaana or Reliance Industries’s JioSaavn, have the same freemium business model—part advertising, part subscriptions. The exceptions are the subscription-only Apple Music and Amazon Prime Music.
The Indian market, crowded as it is, is dominated by the two of the oldest local platforms, Gaana and JioSaavn. On the back of low pricing, pummelling marketing …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai