/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
Fast-moving consumer goods giants in India are being forced to rewrite their dusty, old playbook.
Just last week, it was reported that FMCG major Marico is in talks to acquire plant protein brand Cosmix for around Rs 300 crore ($33.4 million). If the deal goes through, the startup, founded in 2019, would join personal care and wellness brands like Beardo, Plix, Just Herbs and True Elements. All these brands were scooped up by Marico in the recent past.
Marico’s is not a standalone case. Lately, there has been a wave of FMCG companies rushing to acquire consumer startups. Earlier this …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
