Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
Why read this story?
Editor's note: This story is essential reading for anyone building a D2C company in India. Understand the reasons why today you are in a much better place to join the incumbents instead of competing with them endlessly. This copy is also for business strategy enthusiasts, venture capital investors, M&A advisors and, most definitely, folks working at large FMCG companies. Learn how new trends and consumer preferences are reshaping strategy playbooks across companies.
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