/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
Editor's note: This story is essential reading for anyone building a D2C company in India. Understand the reasons why today you are in a much better place to join the incumbents instead of competing with them endlessly. This copy is also for business strategy enthusiasts, venture capital investors, M&A advisors and, most definitely, folks working at large FMCG companies. Learn how new trends and consumer preferences are reshaping strategy playbooks across companies.
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
Editor's note: This story is essential reading for anyone building a D2C company in India. Understand the reasons why today you are in a much better place to join the incumbents instead of competing with them endlessly. This copy is also for business strategy enthusiasts, venture capital investors, M&A advisors and, most definitely, folks working at large FMCG companies. Learn how new trends and consumer preferences are reshaping strategy playbooks across companies.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
