The hidden debt behind rural India’s ‘prosperity’
How well rural consumption is doing is subjective. What isn’t subjective is how growing indebtedness, combined with stagnant income growth, is creating a tinderbox for households, banks and consumer companies that no one is talking about.
Why read this story?
Editor's note: This is essential reading for anyone who is interested in the state of the Indian economy. Economists, CEOs and decision makers, make sure you don’t miss this. This story must also be read by anyone who uses the government’s narrative in their work to design strategies for selling a product or service, especially those catering to rural India.
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