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The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.

Beauty has been a rare bright spot for Shoppers Stop, India’s oldest department store chain.
At a time when the broader business has struggled to gain traction, its stock has trailed peers, and it ended FY26 in the red, beauty stands out as the lone exception.
Shoppers Stop’s beauty business spans shop-in-shops within its department stores, exclusive brand outlets (EBOs) for labels such as MAC, Bobbi Brown and Clinique, standalone SS Beauty stores, and its distribution arm housed under Global SS Beauty. The segment grew 17% year-on-year to Rs 1,281 crore in FY26, up from Rs 1,095 crore in FY25. …