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India’s lab-grown diamond startup glut | The Morning Context

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India’s lab-grown diamond startup glut

Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.

Ananya Upadhyaya

27 July, 2026•11 min

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27 July, 2026•11 min

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India’s lab-grown diamond startup glut

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LONGREAD
/
Internet

India’s lab-grown diamond startup glut

Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.

Ananya Upadhyaya

27 July, 2026•11 min

0

27 July, 2026•11 min

0

Getting your Trinity Audio player ready...

India’s lab-grown diamond startup glut

More in Internet

Story image

Bistro is (not really) Eternal’s answer to Toing or Ownly

Story image

Bistro is (not really) Eternal’s answer to Toing or Ownly

Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.

Story image

Uber’s $14.8 billion bet set to reshape UAE delivery arena

Uber’s $14.8 billion bet set to reshape UAE delivery arena

Story image

Comeback to collapse: how FreshMenu came undone

Comeback to collapse: how FreshMenu came undone

Story image

Exclusive: Behind Udaan's refinancing lies a silent investor takeover

Exclusive: Behind Udaan's refinancing lies a silent investor takeover

Story image

Early-stage deals take a dive in the Mideast, amid Iran war

Harveen Ahluwalia

Early-stage deals take a dive in the Mideast, amid Iran war

Harveen Ahluwalia

Story image

Swiggy Instamart has a people and strategy problem

Swiggy Instamart has a people and strategy problem

You may also like

Story image

Ambanis double down but Reliance’s growth engines sputter

While the Rs 9,000 crore promoter investment in Q1 brings a measure of reassurance, investors will still have to wait for Jio and retail to work through their challenges.

The Morning Context team

Story image

Wingreens’ house of brands strategy failed, but it just won’t give up

The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.

Story image

Shoppers Stop’s beauty segment loses its sheen

The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.

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