The hidden debt behind rural India’s ‘prosperity’

How well rural consumption is doing is subjective. What isn’t subjective is how growing indebtedness, combined with stagnant income growth, is creating a tinderbox for households, banks and consumer companies that no one is talking about.

12 January, 202615 min
0
The hidden debt behind rural India’s ‘prosperity’

You may also like

Business
Story image

India’s oldest biscuit brand dwells on consumption trends

After a year of inflation, GST resets and uneven demand, Parle reflects on what still drives India’s mass market consumption.

Business
Story image

2025: A terrific year for macroeconomic management of the economy

The economy grew strongly despite several headwinds, with the policy responses mostly fitting the need. How sustainable is the growth rate, though?

Internet
Story image

Young consumer startups are forcing a reinvention of India’s FMCG giants

The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.