boAt on song, but will it rock the desi beat?
The homegrown audio and wearable products brand has tasted success and raised $100 million in funding recently. The question is whether it will manage to keep competition at bay, decouple from China and ride the made-in-India wave.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
The unfortunate outcome of Ecom Express is being misread
Early investors of Ecom Express are wrong in holding the view that Delhivery’s acquisition of the company is the result of some grand conspiracy or that they have been cheated in the process.
Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Gen Z is driving India’s consumption and spending habits
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.