Why is Reliance taking Campa Cola to the Middle East?

The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.

19 January, 20257 min
0
Banner image

We rarely make our stories free to read. This one is, so make the most of it.

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

Sign up for free

No payment details required

$99 for one year

Subscribe to unlock all stories
Already have an account? Sign In

You may also like

Business
Story image

Rajiv Bajaj’s finance ambitions inside Bajaj Auto come to the fore

Bajaj Auto Credit is already driving profits for India’s second-largest two-wheeler maker. With a fundraise on the cards, the captive NBFC is entering the fast lane.

Internet
Story image

Alaan investment signals Peak XV’s Middle East fintech ambition

A big Series A funding round in the Gulf, real estate’s luxury updates and other headlines from the week.

Business
Story image

The legal and not-so-legal takeover of the UAE by Chinese cars

Cheaper, high-tech cars from China have flooded the UAE auto market in the past few years—sometimes entering through the back door.