Why is Reliance taking Campa Cola to the Middle East?

The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.

19 January, 20257 min
0
Banner image

We rarely make our stories free to read. This one is, so make the most of it.

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

Sign up for free

No payment details required

$99 for one year

Subscribe to unlock all stories
Already have an account? Sign In

You may also like

Internet
Story image

Fintech Hala’s new millions

One of the largest-ever funding rounds among the Middle East startups, Carrefour’s latest exits and other updates from the week.

Business
Story image

What's behind the sudden influx of Chinese firms into the Middle East?

A mix of favourable policies and high-rolling consumers in the Middle East is drawing a wide array of companies to set up shop in the region

Business
Story image

Anil Ambani owes his gravy train ride to apathy, leniency

Multiple institutions have failed in their duty to pursue the litany of cases against Ambani and his companies. This has facilitated a comeback that should never have been