boAt won Indian audio—now how far can it go?

Both the cynic and the optimist will find plenty to suit their arguments in the company’s draft IPO prospectus.

It’s almost unheard of that an Indian consumer brand in any category is one of the top five in the world. But that’s where Mumbai-based wireless audio and wearables company boAt has been for most of the past 18 months.

Last week, boAt, or Imagine Marketing Ltd, submitted its draft filing for an initial public offering to the markets regulator, in what would be the latest in a line of Indian tech IPOs. The company is looking to raise Rs 900 crore in fresh capital from the public markets, while private equity firm Warburg Pincus and co-founders Sameer Mehta and …


Pranav S.

Pranav is a co-founder at The Morning Context and leads our edit team. He has previously worked as a writer and editor at The Ken and Mint, where he worked on business news from tech to banking to deals. At The Morning Context, he helps manage editorial operations, edits and commissions long-form stories, and writes at the intersections of technology, business and finance.

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Sowmya R.

Sowmya is a former writer at The Morning Context, who covered consumer internet startups—from cloud kitchens and online pharmacies to e-commerce and direct-to-consumer brands. She joined us from The Hindu, where she covered technology, including policy and corporations.