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Swiggy sounds the alarm bells on quick commerce | The Morning Context

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Swiggy sounds the alarm bells on quick commerce

Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.

29 January, 2026•8 min

3

29 January, 2026•8 min

3

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Swiggy sounds the alarm bells on quick commerce

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LONGREAD
/
Internet

Swiggy sounds the alarm bells on quick commerce

Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.

29 January, 2026•8 min

3

29 January, 2026•8 min

3

Getting your Trinity Audio player ready...

Swiggy sounds the alarm bells on quick commerce

More in Internet

Story image

Tabby kicks into top gear with $233 million fundraise

Story image

Tabby kicks into top gear with $233 million fundraise

The most valuable Mideast fintech is expanding beyond buy-now, pay-later into financial services across Saudi Arabia and the UAE.

Story image

Pocket FM’s AI washing

Ashish K. Mishra

Pocket FM’s AI washing

Ashish K. Mishra

Story image

Humain, G42 and raising external capital

Harveen Ahluwalia

Humain, G42 and raising external capital

Harveen Ahluwalia

Story image

IPO-bound Flipkart is trying to do everything everywhere all at once

IPO-bound Flipkart is trying to do everything everywhere all at once

Story image

Pixxel wants to be more than a hyperspectral imaging company

Pixxel wants to be more than a hyperspectral imaging company

Story image

Is Starlink here to disrupt the UAE internet?

Is Starlink here to disrupt the UAE internet?

You may also like

Story image

India’s growing gig economy saved Yulu. What next?

The e-bike rental startup has made the most of the country’s quick-commerce boom, fuelled by the pandemic lockdowns. Now it needs to step outside its comfort zone.

Ananya Upadhyaya

Story image

VCs put $86 million into FirstClub. But is it venture fundable?

In less than two years, the instant delivery startup that puts quality above all else has attracted marquee VC investors, earning a valuation of $255 million. How far the niche bet will take it is anybody’s guess.

Story image

Can instant help follow the quick commerce curve?

Pricing constraints and uncertain daily-use demand cast doubt on instant help’s ability to replicate quick commerce.

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