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In the three-way quick-commerce race between Blinkit, Instamart and Zepto, it would appear that Swiggy has the least confidence in its ability to continue. What’s worse is that it is replacing strategy with capital.

Complaints about instant delivery of spoiled food items are everywhere. It all comes down to the nature of dark-store operations and the fact that no one cares.
Investors eager to ride India’s quick-commerce boom are already losing confidence in Swiggy. A Rs 7,300* crore war chest and little urgency, its restraint is starting to hurt.
The quick-commerce platform’s advantage is that it is just like any other retailer now. With a minor difference—an infrastructure to deliver in under 10 minutes.