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371 ARTICLES
Eternal’s leap of faith: exit Goyal, enter Dhindsa
Deepinder Goyal’s handing of Eternal’s reins to Albinder Dhindsa raises uncomfortable questions about timing, risk and whether shareholders are being asked to trust yet another reassuring narrative.
21 Jan 2026
BellaVita’s success has opened the floodgates to cheap fragrance brands
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
19 Jan 2026
Why SoftBank has shunned India
For one of the world’s largest and shrewdest investors to entirely skip putting money in the country is a sign of how quickly the nature of the Indian startup ecosystem has changed.
15 Jan 2026
Eternal, Swiggy, Zepto are all unskilled worker arbitrage businesses
Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.
04 Jan 2026
Indian consumer startups end 2025 on a high. Next year may not be so easy.
Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.
29 Dec 2025
OYO gets shareholders’ nod for IPO
At an extraordinary general meeting held last weekend, the budget hotel chain operator received approval to raise Rs 6,650 crore through an IPO.
23 Dec 2025
Swiggy Instamart steps into physical retail
The quick-commerce platform is piloting a physical store in Gurugram, focusing on fresh produce and products by D2C brands. The details, however, are not clear.
21 Dec 2025
Exclusive: Underneat raises Rs 5.4 crore from Alteria Capital
Influencer Kusha Kapila-backed shapewear brand has added a new investor to its cap table, alongside existing investors Fireside Ventures and Mamaearth co-founder Ghazal Alagh.
19 Dec 2025
Bira founder agrees to step down from the company
An in-principle agreement has been reached between Ankur Jain and Bira’s shareholders. The details are now being hammered out.
18 Dec 2025
FabHotels pivoted to corporate travel for survival. Can it grow?
The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.
02 Dec 2025