/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
Last week, we wrote about the trend of brick-and-mortar retail jumping on to the quick-commerce bandwagon. Spencer’s Retail launched a 30-minute delivery service called Jiffy in January this year and Tata Digital also started Neu Flash, its 15-minute delivery service. Meanwhile, Shoppers Stop has firmed up plans to enter quick commerce as well.
All this to meet the growing demand for quicker deliveries and also fight the consumption slump that has been on for a while now. But it’s not just about modern retail embracing quick commerce. Packaged consumer goods companies are also changing their packet sizes, go-to-market strategies …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.
