Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
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The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
The decade-old company is reportedly planning to venture into food delivery and fintech. Its no-commission model might just come in handy for its expansion plans.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.