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The FMCG major says that the new model is aimed at helping kirana stores and that it won’t affect distributors. These claims deserve a relook.
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The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.