The FMCG major says that the new model is aimed at helping kirana stores and that it won’t affect distributors. These claims deserve a relook.
Sethu PradeepSubscribe to read this story
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Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
The Global Access to Nutrition Index 2024 report has found that companies like PepsiCo, Nestlé and Unilever sell products in India that are nutritionally inferior to the West, taking full advantage of lax rules and low awareness.