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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The FMCG major says that the new model is aimed at helping kirana stores and that it won’t affect distributors. These claims deserve a relook.
Hindustan Unilever, India’s leading fast-moving consumer goods company, reportedly announced last week that it will start following a “direct-to-kirana” distribution route in Mumbai. Additionally, it has plans to roll it out in Delhi and other metros.
The model, initially piloted in Chennai, will let HUL deliver its products directly to kirana stores—small neighborhood retail outlets—while distributors will simply handle orders and payments from these stores. The company claims that the goal is to help kirana store owners.
In particular, HUL says the new model will help small retailers in two ways: one, by bringing down supply times from three days …
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
