99 Store is Swiggy’s latest bet in a saturated food delivery market
The food and grocery delivery giant is facing intense competition in both its core businesses, but the odds are stacked against Rs 99 meals being the solution.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Markets
You may also like
Rapido’s food delivery bet puts investor Swiggy in a tight spot
The bike taxi company learned the ropes in food delivery while working with Swiggy. Now it wants to compete directly.
Restaurants desperately seek a third alternative in food delivery
Long plagued by Zomato and Swiggy’s machinations, restaurateurs are now saddled with charges for unsolicited ads and promotional discounts. Can ONDC help them break the duopoly?
Five ways Zepto is deceiving you with dark patterns
The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.