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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The food and grocery delivery giant is facing intense competition in both its core businesses, but the odds are stacked against Rs 99 meals being the solution.
Earlier this week, Swiggy announced that it is launching 99 Store, a new section on the food delivery app where food items are priced at Rs 99. The company says the offering is aimed at Gen-Z and other price-conscious consumers. But it’s safe to assume that the experiment is aimed at clawing back market share in what has become a very saturated business.
Interestingly, this new store is not too different from an offering that Swiggy already had—an “items at 99” category featuring select dishes from some restaurants. The 99 Store seems to be an extension of the same concept. …
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
In light of the recent exits of top executives at Swiggy’s quick commerce business, we look at the reasons behind the departures and whether it’s impacting the business.
