99 Store is Swiggy’s latest bet in a saturated food delivery market

The food and grocery delivery giant is facing intense competition in both its core businesses, but the odds are stacked against Rs 99 meals being the solution.

July 03, 20256 min
0
99 Store is Swiggy’s latest bet in a saturated food delivery market

You may also like

Internet
Story image

Zepto’s fundraise overshadows Eternal’s quick commerce-driven Q2 growth

The well-timed announcement of Zepto’s $450 million funding on the day of Eternal’s September-quarter results foreshadows what the future holds for India’s quick-commerce landscape.

Internet
Story image

Google Ads wants a big bite of India’s growing quick-commerce pie

The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.

Internet
Story image

Swiggy’s many battles

As losses mount in Q1FY26, the company finds itself in conflict with a former ally, behind on efficiency and committed to the costs of experimentation.