/
•
•
Investors eager to ride India’s quick-commerce boom are already losing confidence in Swiggy. A Rs 7,300* crore war chest and little urgency, its restraint is starting to hurt.

The quick-commerce platform’s surge pricing, despite dropping its 10-minute delivery promise, means customers may be paying for riders who did not show up.
The quick-commerce platform’s advantage is that it is just like any other retailer now. With a minor difference—an infrastructure to deliver in under 10 minutes.
With Swiggy joining the list of companies shutting down their ultra-fast food delivery services, we look at what’s plaguing the 10-minute food delivery sector. And whether there’s any hope at all for those trying.