What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.
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The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.
With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.