What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.
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An online marketplace for professionals is the company’s yet another attempt at building something of value, besides food delivery and quick commerce. There’s no telling whether it will work.
The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.
With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.