Swiggy, Zepto membership plans offer no cover against dark patterns
What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.

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Swiggy’s crisis of confidence
In the three-way quick-commerce race between Blinkit, Instamart and Zepto, it would appear that Swiggy has the least confidence in its ability to continue. What’s worse is that it is replacing strategy with capital.
Can Meesho’s value-commerce playbook pass the IPO test?
The ecommerce platform will be hard-pressed to justify its estimated $7-8 billion valuation—up nearly 2x from just 10 months ago—at a time of ho-hum growth and flagging profitability.
Zepto’s fundraise overshadows Eternal’s quick commerce-driven Q2 growth
The well-timed announcement of Zepto’s $450 million funding on the day of Eternal’s September-quarter results foreshadows what the future holds for India’s quick-commerce landscape.







