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With most purchases made on credit and sales numbers yet to breach pre-pandemic levels, the oft-cited connection between two-wheeler sales and rural demand doesn’t really hold.

Two-wheeler sales are often considered a bellwether for domestic consumption. The signs of recovery shown by the industry in the first half of this year were thus interpreted as demand “roaring back” for the crucial segment. But that growth is not all it seems and any optimism that comes with it is a bit premature.
If you look at Vahan data for two-wheeler sales, it shows a lot of promise. During the first half of FY25, more than 8.5 million two-wheelers were registered, compared to just 7.8 million during the corresponding period in the previous fiscal. The latest figure comes …
Delays, quality complaints and thin deliveries of the Apache RTX 300 risk eroding trust just as India’s third largest two-wheeler maker tries to move upmarket.
Who’s going to lead the IPO party, what’s going to drive the market, where are some of the leading businesses headed, and more.
The two-wheeler giant’s domestic weakness is overshadowing its global strength. Investors now want proof that Bajaj can win again at home.