What Minimalist’s future looks like under HUL
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
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In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
The hidden debt behind rural India’s ‘prosperity’
How well rural consumption is doing is subjective. What isn’t subjective is how growing indebtedness, combined with stagnant income growth, is creating a tinderbox for households, banks and consumer companies that no one is talking about.
Indian consumer startups end 2025 on a high. Next year may not be so easy.
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