The middle income segment—the largest in terms of consumption—may not really be witnessing any reduction in size, but factors such as unemployment and inflation are sure contributing to a sharp dip in purchasing power.
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Anything that an average user can achieve with the e-rupee, they can already do with UPI. But there is a different purpose altogether for the digital currency.
Consumption took centre stage, while some sectors got more attention than others. But Nirmala Sitharaman’s budget failed to enthuse the markets.
Budget 2025-26 backs off from supporting the economy when it is badly needed, choosing instead to play to the gallery. What next for consumption?