What the Nestlé India chief meant when he said the middle class is shrinking
The middle income segment—the largest in terms of consumption—may not really be witnessing any reduction in size, but factors such as unemployment and inflation are sure contributing to a sharp dip in purchasing power.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Markets
You may also like
HUL’s rural moat is fast shrinking
The panacea for the FMCG giant’s tepid growth lies in small-town and rural India. But that’s also shaping up as the new battleground for competitors looking to challenge its dominance.
Coffee startups who don’t make coffee. But then who does?
Hyderabad-based CCL Products has helped most Indian coffee startups find their feet by supplying instant coffee to them. Can it do the same for itself?
Poorer, salaried classes can’t lift India’s consumption gloom
Stagnant wages and job growth are straining the economy. The government’s hyped tax breaks can do little to fix what is fundamentally wrong with demand.
