Why can’t BigBasket crack the quick-commerce code?

Crippled by late entry into instant delivery and Tata Digital’s disproportionate attention to its super app, Big Basket today lags far behind peers. As if it weren’t enough, parent Tata Sons has now pulled back from a proposed funding round.

26 February, 20256 min
0
Why can’t BigBasket crack the quick-commerce code?

You may also like

Internet
Story image

Eternal, Swiggy, Zepto are all unskilled worker arbitrage businesses

Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.

Internet
Story image

An appreciation of the late-mover advantage

From electric vehicles to quick commerce, finance to retail, India continues to be a market where late movers can always catch up.

Internet
Story image

Why won’t VCs or anyone else invest in BigBasket?

Early movers don’t always win and other lessons from India’s constantly evolving startup landscape.