Why can’t BigBasket crack the quick-commerce code?

Crippled by late entry into instant delivery and Tata Digital’s disproportionate attention to its super app, Big Basket today lags far behind peers. As if it weren’t enough, parent Tata Sons has now pulled back from a proposed funding round.

26 February, 20256 min
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Why can’t BigBasket crack the quick-commerce code?

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