On the record

Gift The Morning Context

Priya Bubna
Priya Bubna
28 April 2021

Gifting has been the second most requested feature from our readers ever since we opened shop. App was the first. Everything we do here is to serve our readers so we stepped up, we’ve barely just completed 20 months in business. Last month we launched our iOS and Android apps. If you haven’t downloaded it yet, please do because the feedback is great. Readers love reading on the app.

Today we are putting the word out on gifting and launching the following features:

Gift a story: This is a privilege for our annual subscribers where they can use 5 privilege credits every month to gift stories to friends, colleagues and family.

Gift Privilege Credits: This is another request that kept coming in where readers said they want to have the freedom to gift a limited period subscription compared to an annual subscription. To solve this we are launching the Privilege Credits pack. It follows our empowering the reader philosophy where you can use Privilege Credits to read anything you want.

Gift a subscription to TMC: Holidays, Birthdays, any day that’s special, you can now gift a subscription to TMC.

Happy gifting.

The Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is here
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