The Tata-owned airline sees its schedule go for a toss after senior cabin crew call in sick to protest HR policies.
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A premium offering from India’s largest airline has not evoked the expected response from flyers and just goes to show that breaking away from its low-cost DNA isn’t easy.
Days after Vistara’s merger with Air India, the country’s largest airline is hoping to wean away some of the full-service carrier’s customers. The risk? Complicating its own business model.
Indian aviation is replete with failed attempts at integrating cultures of merged entities. Given the fissures and concerns in both airlines, have the Tatas done enough to buck the trend?