An influencer has called out Mamaearth. Maybe it’s time
Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
Does Nikhil Kamath’s investment in LehLah signal a turnaround for content commerce platforms?
Startups like LehLah and Wishlink are helping small creators monetise their content. Will this strategy work?
Numbers improve at Mamaearth, but commentary doesn’t
The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.
News explainers that stood out in 2024
Bluesky vs X, the UAE deluge, Adar Poonawalla’s investment in Karan Johar’s Dharma Productions and more.
