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Detailed stories on technology startups, business and economic current affairs.
The Punjab-based maker of the popular Lahori Zeera is not even a decade old, but its numbers are better than much older rivals. What’s the story?

If instant success was a recipe, Lahori would be its poster child.
If you aren’t familiar with this company, and its beverage called Lahori Zeera, let’s get you up to speed. The Punjab-based brand was founded in 2017 by three cousins—Saurabh Munjal, Nikhil Doda and Saurabh Bhutna. In less than eight years, Archian Foods Pvt. Ltd, which manufactures drinks under the Lahori brand, had a top line of Rs 312 crore ($35.8 million) in 2023-24, with a net profit of Rs 22 crore ($2.5 million). It has been a steady increase over the years, with revenue rising to Rs 211 …
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