The Supreme Court has mandated all advertisers to submit self-declarations certifying that their ads had no bogus claims. Easier said than implemented.
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The bill, if passed, could allow the government to have more control not just over the kind of content that gets published but also in choosing who is subject to such regulation.
The burgeoning popularity of AI avatars, especially as influencers, and the estimated growth in this market signal a unique opportunity for businesses.
Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.