The auction of IPL media rights is finally over. We take a look at the contenders, winners and losers.
It has taken three long days for the auction to conclude. The media rights—television and streaming—to the Indian Premier League, the most popular of cricketing tournaments, were up for grabs for five years from 2023. And these past three days have seen the giants of Indian media come and indulge in a bidding war to the finish.
First, the highlights. The numbers are expectedly huge. The total value of the media rights to the IPL now stands at Rs 48,390 crore, or about $6.2 billion. That is more than a billion dollars a year. That is also almost three times …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Dubai
Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.
Executive Editor
surendar@mailtmc.com
Mumbai