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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The auction of IPL media rights is finally over. We take a look at the contenders, winners and losers.
Editor's note: It has taken three long days for the auction to conclude. The media rights—television and streaming—to the Indian Premier League, the most popular of cricketing tournaments, were up for grabs for five years from 2023. And these past three days have seen the giants of Indian media come and indulge in a bidding war to the finish. First, the highlights. The numbers are expectedly huge. The total value of the media rights to the IPL now stands at Rs 48,390 crore, or about $6.2 billion. That is more than a billion dollars a year. That is also almost three times more than what it was five years ago, Rs 16,346 crore. It gets far more impressive if we look at the break-up. The television rights to IPL were retained by Disney-owned Star India for Rs 23,575 crore.The streaming rights were won by Reliance Industries’s Viacom18 for a total of Rs 23,758 crore. Times Internet made a cameo in the auction and won the IPL rights for the US, the Middle East and North Africa. And with that, in what can only …
The auction of IPL media rights is finally over. We take a look at the contenders, winners and losers.
Editor's note: It has taken three long days for the auction to conclude. The media rights—television and streaming—to the Indian Premier League, the most popular of cricketing tournaments, were up for grabs for five years from 2023. And these past three days have seen the giants of Indian media come and indulge in a bidding war to the finish. First, the highlights. The numbers are expectedly huge. The total value of the media rights to the IPL now stands at Rs 48,390 crore, or about $6.2 billion. That is more than a billion dollars a year. That is also almost three times more than what it was five years ago, Rs 16,346 crore. It gets far more impressive if we look at the break-up. The television rights to IPL were retained by Disney-owned Star India for Rs 23,575 crore.The streaming rights were won by Reliance Industries’s Viacom18 for a total of Rs 23,758 crore. Times Internet made a cameo in the auction and won the IPL rights for the US, the Middle East and North Africa. And with that, in what can only …
While the Rs 9,000 crore promoter investment in Q1 brings a measure of reassurance, investors will still have to wait for Jio and retail to work through their challenges.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
Mukesh Ambani wants investors to price Reliance Industries’ IPO-bound telecom arm like a technology business. In reality, Jio’s tech ambitions remain a work in progress.
While the Rs 9,000 crore promoter investment in Q1 brings a measure of reassurance, investors will still have to wait for Jio and retail to work through their challenges.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
Mukesh Ambani wants investors to price Reliance Industries’ IPO-bound telecom arm like a technology business. In reality, Jio’s tech ambitions remain a work in progress.
