Fabindia and the ever increasing cases of ‘craftwashing’
The over-60-year-old company has been called out for misrepresenting traditional crafts by imitating or mass-producing them without honoring their true essence. The worst part, it’s not the only one.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
Al-Futtaim, Cenomi Retail and understanding their landmark deal
The Emirati conglomerate has decided to aid the faltering Saudi firm, in what looks like one of the biggest retail alliances the two economies have seen in a long time.
Why the boost to Indian textile exports from the Bangladesh crisis could be short-lived
Though large in terms of capacity, India’s textile sector mostly caters to the domestic market. The units that export are mostly constrained by capacity and the absence of government support.
Why Shein, even with Reliance’s heft, may not be able to dazzle the Indian market
The Indian fast-fashion market is not what it was when the Chinese brand exited, making its comeback a fraught exercise.