The over-60-year-old company has been called out for misrepresenting traditional crafts by imitating or mass-producing them without honoring their true essence. The worst part, it’s not the only one.
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Though large in terms of capacity, India’s textile sector mostly caters to the domestic market. The units that export are mostly constrained by capacity and the absence of government support.
The Indian fast-fashion market is not what it was when the Chinese brand exited, making its comeback a fraught exercise.
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.