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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The over-60-year-old company has been called out for misrepresenting traditional crafts by imitating or mass-producing them without honoring their true essence. The worst part, it’s not the only one.
If you’re considering buying some of those beautiful Ajrakh kurtas or home accents, you might want to double check if it’s Ajrakh at all. Because if brands, which market themselves as having a stronghold in handicrafts, also get it wrong, chances are that such misrepresentation—denoted by the term "craftwashing"—is more widespread than we think.
Last month, Madan Meena, an artist and anthropologist, called out well-known apparel and lifestyle brand Fabindia on social media for "craftwashing". The company was accused of selling home decor made with resist block printing technique as Ajrakh on its website. While both are traditional techniques for …
The Emirati conglomerate has decided to aid the faltering Saudi firm, in what looks like one of the biggest retail alliances the two economies have seen in a long time.
Though large in terms of capacity, India’s textile sector mostly caters to the domestic market. The units that export are mostly constrained by capacity and the absence of government support.
The Indian fast-fashion market is not what it was when the Chinese brand exited, making its comeback a fraught exercise.
